If you're selling exclusive access to part of your website, whether clients are paying you or it's a way to funnel new customers into your business, you should make sure that it’s reflective of the quality of your products & brand. Members-only areas are sometimes neglected, since we assume those people like us already anyways, while we focus on bringing in new customers. However, these restricted areas of your website are RARELY the end of a funnel, or the highest profit product or service you offer. If the goal is to convince your members to purchase more expensive things from you, whether it’s 1:1 coaching or online courses or other products/programs, you need your members-only areas to be attractive, well-organized, and consistent with your brand.
I helped a client update her paid members-only page the other day, and wanted to share some of my process with you. Below are 6 tips to apply to your members-only area to improve your client’s experience and make sure you’re putting your best face forward to build trust with you and your brand.
If you’d like to see exactly how I applied these strategies to my client’s site, sign up below and I’ll email you a PDF with details and a link to a screencast video where I demonstrate all 6 of these tips.
~ Teacher Kendall
Teacher Kendall LLC brings educational expertise to the world of online business to improve the everyday lives of entrepreneurs and the clients they serve.
Dr. Kendall Becherer is an author, teacher, technology-enthusiast and learning scientist, with a doctorate in educational psychology and master's in interdisciplinary studies. She is passionate about investigating how people learn, especially through transmediation and adaptive transfer, and how learning is facilitated by pairing a student's interests with appropriate representational forms.