If you're selling exclusive access to part of your website, whether clients are paying you or it's a way to funnel new customers into your business, you should make sure that it’s reflective of the quality of your products & brand. Members-only areas are sometimes neglected, since we assume those people like us already anyways, while we focus on bringing in new customers. However, these restricted areas of your website are RARELY the end of a funnel, or the highest profit product or service you offer. If the goal is to convince your members to purchase more expensive things from you, whether it’s 1:1 coaching or online courses or other products/programs, you need your members-only areas to be attractive, well-organized, and consistent with your brand.
I helped a client update her paid members-only page the other day, and wanted to share some of my process with you. Below are 6 tips to apply to your members-only area to improve your client’s experience and make sure you’re putting your best face forward to build trust with you and your brand.
If you’d like to see exactly how I applied these strategies to my client’s site, sign up below and I’ll email you a PDF with details and a link to a screencast video where I demonstrate all 6 of these tips.
~ Teacher Kendall
I'm working on all-things-branding right now, trying to get my website to a place where it's a reflection of me. Red is my favorite color, so I'm ignoring everyone who says that red is too aggressive for marketing and using it anyway!
I was inspired to include more flowers while creating a header for my new coaching service. It looked so boring with just the words, and not very bespoke, so I added a little flair. It makes my heart happy!
Finally, I had to go back to my boring old blog title and give it more pizzazz to fit with my new theme.
What do you think of my branding choices? For me, they're easy to read, but still a little fun. And most importantly, they reflect me and my history.
~ Teacher Kendall
"I love helping ENTREPRENEURS teach more effectively and develop sources of passive income so they can focus less on money and more on teaching others about their area of expertise and their PASSION!"
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Teacher Kendall LLC brings educational expertise to the world of online business to improve the everyday lives of entrepreneurs and the clients they serve.
Dr. Kendall Becherer is an author, teacher, technology-enthusiast and learning scientist, with a doctorate in educational psychology and master's in interdisciplinary studies. She is passionate about investigating how people learn, especially through transmediation and adaptive transfer, and how learning is facilitated by pairing a student's interests with appropriate representational forms.
Learn more about how Kendall can help you create an outline for your course!